by Vanessa
13. April 2012 06:47
Hey everyone!
Madame Director, here :) Your average student-videographer-editor-sound mixer-colorist-extraordinaire! I'm extremely proud of my latest project: "Day in the Life - The Gator Grind".
Day in the Life of a Student-Athlete's Concept
A few weeks ago, my classmate McKenzie approached me asking if I'd help her with her After Effects final - a project for UF's Student-Athlete Advisory Committee. The concept is a glimpse into the lives of UF's student-athletes and what they do when they're not training or playing for keeps. The purpose of the video was to promote a new blog called The Gator Grind. As one of UF's star soccer players and an intern for TV20, McKenzie herself is a great example of a very involved and well-rounded student-athlete. She is both athletically and academically accomplished and has labored all semester to successfully launch The Gator Grind blog.
The Rollercoaster of Video Success
We shot the footage in two weeks and edited the video in one weekend. It premiered at the Florida Letterman Awards, an annual ceremony honoring exceptional student-athletes, and then we uploaded it to The Gator Grind's YouTube channel. Twenty-four hours later, the video had gone viral with its views totaling over 2,000. We couldn't believe it! All the Gator athletes were Tweeting the video and reposting the link on their Facebook profiles. Two days later, multiple sports blogs had reposted the link and The UF Alligator had run a story on the video.
Moral of the story, whoever thinks athletes are just their sport is quite mistaken! At RoomSync we have a dynamic team full of random skill sets, and we value the idea of bringing multifaceted people together to create value and success.
Don't forget to click here to check out "Day In The Life - The Gator Grind."