I love my job for a lot of reasons. For one, our clients are some of the most knowledgeable and passionate people that I have met. They are thought leaders not only in housing but also in higher education.

One example is Amy Jorgensen, Marketing Coordinator at the University of Florida's Department of Housing & Residence Education. Amy does an incredible job with the department’s marketing, branding and social media efforts. You can connect with her on Twitter here. The UF Housing & Residence Education Facebook page experienced phenomenal growth over the past year. Likes increased by over 4,500 and there were nearly 390,000 Facebook page views in just the month of September in 2011. To put that in perspective, that’s almost double the page views their primary website page receives all year!

She recently presented her social media strategies and tactics at the ACUHO-I Business Operations conference in Orlando, FL entitled “Rock out your page – Make the most of your Facebook presence”. 

The presentation was named a "Best Of" at the conference and is full of useful social media statistics and powerful strategies to create an engaging Facebook fan page presence. My favorite statistic, courtesy of Dr. Rey Junco, is that students check Facebook an average of 5.75 times per day.

Check out all the statistics and insights from Amy at the ACUHO-I Online Library, which is full of some other fantastic presentations as well.

Originally posted on HigherEdLive.com

For decades, roommate matching on the college campus was left to chance. Incoming students would be randomly paired, introduced via mail (and then email) and would meet during the traditional phone call identifying who’s bringing the mini fridge and who’s bringing the TV. But in today’s Facebook era that is no longer the case.

Once paired up, students - and their parents - are performing their own social media-based background checks via Facebook, browsing their soon-to-be-roommate’s profile, info and photos. In some cases, these investigations even lead to students and parents requesting new roommate assignments when they uncover characteristics or values they deem incompatible with their own.

If students are going to such a length in search of the perfect roommate, why not let them own the process from the start?

Enter RoomSync.

Founded in 2007, RoomSync (formerly known as RoomBug) is the only Facebook app on the market today specifically designed for college roommate matching. Students sign into the application and complete a survey which includes a sliding scale questionnaire on lifestyle preferences and several questions aimed at identifying your ideal type of roommate.

From there, students are able to browse for other students looking for a roommate. When they find a potential match, students can message each other to chat. If they hit it off, the end result is a room request sent to the institution.

If this process sounds familiar, it’s likely because RoomSync isn’t the only company touting a service that matches potentially like-minded individuals. The now infamous RoomSurf gained headlines both for their sitewhich lets students match themselves outside the eyes of institution, as well as for their questionable marketing practices. While they are now working to turn over a new leaf, RoomSurf’s efforts have unfortunately cast a bit of a shadow over the practice of roommate matching in higher education.

With 21 client institutions and 25,000 users of their app, RoomSync is a prime example of why we can’t shut the door on a chapter that has only just begun.

But what’s the point in letting students match themselves? Why is this worth our time in the first place?

A recent Michigan State University study identified roommate issues as one of the top 5 reasons students drop out of college. Could at least some of these issues be avoided if roommates were allowed to self-select each other based on commonalities found via Facebook? With the hard numbers just starting to come in, Robert Castellucci, Co-Founder and VP of Marketing for RoomSync, tells Higher Ed Live that’s exactly what they’re seeing. In fact, one of their clients, University of Florida, made some pretty exciting claims yesterday for the first time.

Presenting at ACUHO-I Annual Conference & Exposition (ACE) in New Orleans, University of Florida’s TJ Logan shared what the institution’s experience has been with roommate matching on Facebook.

Here are some highlights:

• Over 1,400 (>25%) incoming students used the network in 2010
• Pairing led to an increase in diversity, with less Caucasians assigned together compared to recent years
• 65% of hall staff surveyed reported a decrease in roommate conflicts
• When conflicts did occur, 48% of hall staff said the conflicts were less severe
• Students reported that even if they didn’t find a roommate, the roommate matching process provided them an opportunity to make friends before arriving on campus

(Editors Note: The above figures were updated at 11:30 a.m ET 7/12)

Pretty impressive, right? And this is only the first year of data available. With over 60% of the incoming University of Florida Class of 2011 now using the tool, the institution is expecting even bigger things over the course of the next year.

When looking at these initial numbers it’s clear, RoomSync appears to have itself a pretty major accomplishment. By offering students a roommate matching solution they are leading to a decrease in reported roommate issues, and potentially playing a major role in an institution’s retention efforts.

Perhaps it’s time we all take another look at roommate matching. What we are seeing could be some of the first evidence that social media-based programs can directly impact student retention and success.

If you’re interested in even more on the subject, check out the below presentation recording and skip ahead to about the 20 minute mark.

Video streaming by Ustream

Originally posted on HigherEdLive.com