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Where is the Hacking in Higher Ed?

by Rob 23. April 2012 07:11

This blog post is based on my presentation at the Georgetown Innovation Summit which begins at 2:53:00. 

To most people, hacking represents something negative. But I prefer to think of it as designing a workaround to achieve a desired result. By paying attention to these hacks, Higher Ed can gain all sorts of inisights to improve the overall student experience.

 

How Facebook learns from user hacking

In 2004, Facebook was growing, fast. Mark Zuckerberg and the rest of the team needed to decide what feature to build next. They had to consider not only the time it would take to build the feature, but also the additional support costs.

One of the features being considered was the ability to upload photos besides your profile photo. Yes, there was actually a time when you could not upload your photo album to Facebook and tag all of your friends. It seems obvious to us now, however at the time it was not quite as clear that this was a feature that users wanted.

When the Facebook team looked at how people were using the site, they noticed users were changing their profile photo multiple times each day. Users wanted to show off their new photos and they came up with this 'hack' as a way to achieve their goal. 

 

Hacking the roommate assignments process

In 2003 B.F. (before Facebook), students would receive the name, email and phone number of their assigned roommate and give them a call. It never occurred to them to look that person up online because there was nowhere to look.

By 2005 A.F., more than 85% of college students were on Facebook; each wanting to know everything they could about their new roommate to be sure that the next year of their life would not be spent in agony (desired result). The hack that students across the country constructed was to research their roommate on Facebook and if they did not like what they saw, call into the housing office and ask for a new roommate.

I have spoken with hundreds of people who work in on-campus housing and 99.9% of them experience some level of Facebook related roommate calls. The only department that did not experience them simply decided to withhold the names of assigned roommates until the students meet on the first day of classes.

So there is the hack. Now, how do you fix the process by incorporating the hack? Our clients achieve this through RoomSync because we empower students to search for roommates on Facebook. They are given access to all potential roommates before the assignments are made. The result? Users who want to be in control of the matching process are happy and housing departments do not receive any calls about Facebook.

 

Next steps

How are students hacking your processes? Are they hacking their room like this Berkeley freshman? Try re-examining and thinking of ways to incorporate these hacks to improve the overall student experience. Do you have examples of hacks in Higher Ed? Leave a comment below!

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College | Facebook | Higher Ed | Innovation | Roommate Matching

Day in the Life of a Student-Athlete

by Vanessa 13. April 2012 06:47

Hey everyone!

Madame Director, here :) Your average student-videographer-editor-sound mixer-colorist-extraordinaire! I'm extremely proud of my latest project: "Day in the Life - The Gator Grind".

 

Day in the Life of a Student-Athlete's Concept

A few weeks ago, my classmate McKenzie approached me asking if I'd help her with her After Effects final - a project for UF's Student-Athlete Advisory Committee. The concept is a glimpse into the lives of UF's student-athletes and what they do when they're not training or playing for keeps. The purpose of the video was to promote a new blog called The Gator Grind. As one of UF's star soccer players and an intern for TV20, McKenzie herself is a great example of a very involved and well-rounded student-athlete. She is both athletically and academically accomplished and has labored all semester to successfully launch The Gator Grind blog.

 

The Rollercoaster of Video Success

We shot the footage in two weeks and edited the video in one weekend. It premiered at the Florida Letterman Awards, an annual ceremony honoring exceptional student-athletes, and then we uploaded it to The Gator Grind's YouTube channel. Twenty-four hours later, the video had gone viral with its views totaling over 2,000. We couldn't believe it! All the Gator athletes were Tweeting the video and reposting the link on their Facebook profiles. Two days later, multiple sports blogs had reposted the link and The UF Alligator had run a story on the video.

Moral of the story, whoever thinks athletes are just their sport is quite mistaken! At RoomSync we have a dynamic team full of random skill sets, and we value the idea of bringing multifaceted people together to create value and success.

Don't forget to click here to check out "Day In The Life - The Gator Grind."

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blogging | College | Social Media

The RoomSync Internship Experience

by Ian 2. April 2012 11:43

My internship at RoomSync has been anything but traditional. I “loitered” around the (rather inviting) office for a few weeks before the program officially started, then, after the first few days, took to helping out. Roomsync's environment, as you may have peeked at in our various photos and videos, is very laid back. It's not uncommon to call it “the dorm room office,” which makes sense, considering our company's mission is to keep students in school by reducing the problems caused by mismatched roommates.

Once the actual internship started, the office became more lively and fun. The creative and productive nature of 8 other people all working quasi-independently was astounding. Between the basketball hoop, the endless supply (as far as I can tell) of Funyuns, and immense comfort of the big red couch, RoomSunc HQ feels more like home than home does.

If you're looking for an internship that isn't doing mundane work for a Fortune 500 company or somebody you know's dad, RoomSync is the place. I never would have thought that a work environment could be so much fun, yet foster real education about the business and higher education worlds. I learned to sell to businesses at RoomSync; I learned UX. I honed my power nap skill to a tee.

I'd recommend interning at RoomSync 110%.

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College | Higher Ed | Innovation | RoomSync

Learning How to Think

by Kevin 12. March 2012 18:53

Have you ever wanted to know what makes successful people successful? What goes through a person’s head when they perform any action? That’s what piqued my interest when going to class one day. And I was determined to find out. So, I went to the library and picked up the closest copy of Think and Grow Rich by Napoleon Hill. The book was a pretty fast read and gives a lot of supporting advice for one central idea: thoughts become reality.

Human beings by nature are thoughtful creatures. Thoughts are what propelled us through the evolutionary timeline to become what we are today. When a thought pops up in my mind, I naturally act upon it. Whether it is to get good grades, live a healthy lifestyle, or performing in a sport, I must first think inwards before I can perform the actions to the outer world. Such a simple process of acknowledging the process of thinking should be routine for many people, but even I was ignorant of how to think for the first twenty years of my life.

This past spring break, I traveled to North Carolina with seven friends and I realized thinking’s effects. While we were hiking on a trail in the mountains of North Carolina, each step I was taking was a preemptive thought. I envisioned each step taking place before the step actually occurred. When I was thinking about other things, such as my food or drink later on that night, my footing was unsure and slipped often. Applying this principle of thoughts becoming reality to other aspects of my life, such as school work or design has proven to be just as effective.

When people say, “I can’t do this,” all they’re really doing is not allowing a thought to be planted in their mind. I know many people like this, and all they have to do is change this backwards way of thinking. Take risks. Plant an idea. Live well.

Tags:

College | Innovation

Technology and Taking Notes

by Emily 9. March 2012 18:32
I love surfing the Internet for information that is either new to its market or to my knowledge base. For this reason, I love “StumbleUpon,” a website where users “stumble upon” new information and websites within their pre-picked interests by clicking a button. While stumbling in the “education” category, I found this info graphic (right) from Coursehero.com about note taking and digital education.

 

As a student, I know that I absorb the most knowledge and receive the best grades when I record, and especially review, notes for a class. This fact led me to easily agree with the Cornell study results listed in the graphic that students who take notes recall lectures easier.

 

The information in this info graphic applies to more than just students however; it applies to professionals across the board. Whether you are making a list of tasks to be completed by the end of the workday, reviewing a presentation, or reading over your notes from last week’s meeting, all employees take notes. It is interesting to think about if and how you use technology while recording notes. I find a pen and paper to be my best bet; many of my friends prefer digital notes or lists on their smart phones.

 

We used to see the grocery store full of people with hand-written lists in their hands. Why? It helped them remember what they needed just as notes remind students what they’ve learned and to-do lists remind employees of upcoming deadlines. As I walk up and down isles in Publix I still see many handwritten lists, however the number of people with their smart phones out is increasing.

 

The info graphic brings up a good point of this increasing technology phenomenon in the classroom however I challenge you to watch your weekly routine. In an age where information is just a “stumble” away, how do you best remember what you take note of? Technology? Paper? Mentally?

Best regards,

Emily

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College | Higher Ed | Technology

Scared of Monster Roommates? RoomSync to the Rescue!

by Emily 6. February 2012 20:01

We've all heard or seen "What Not To Do" examples; but how about one leaning towards the last things you want in a roommate? In the video below, College Humor jokes about The Six Monster Roommates you could have in college. We are all different and everyone has a match; RoomSync helps you find yours whether you're a Zombie, Ghost, Vampire, or other. 

 

 

Instead of giving the vampire a call, maybe you should just use RoomSync!

 

Best,

Emily

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College | Roommate Matching | RoomSync

Can Facebook Increase Student Engagement within Their University?

by Emily 27. January 2012 20:44

Dr. Reynol Junco has been featured in USA Today, The Huffington Post, The Florida Alligator, Higher Ed Morning and many other publications for his studies on social media’s effect on college students. In January of 2009, Junco's book, Using emerging technologies to enhance student engagement. New directions for student services, was published. Within these pages, Junco employs the theories of Alexander Astin and Vincent Tinto strengthen his theory that student involvement on Facebook and other social mediums can lead to increased engagement within their college.

As a business student, I know that communication skills top the job requirement list, and although the way I communicate on Facebook isn’t necessarily how I would conduct myself in an interview, I’ve been able to use Facebook to communicate effectively with university entities and integrate myself into the college experience. The ease of communication increases exposure and facilitates higher student involvement with on-campus opportunities. For example, as written in Chapter 2 of Junco’s book, “Facebook has the capacity to help create small communities within large institutions, making students more comfortable and connected (Read, 2004).” In my first semester, I enrolled in a class designed to create this intimacy through small class numbers and group activities. Unfortunately, the experience was not successful mainly because I, as well as many of my classmates, viewed the class as just that – another class.

What’s different about Facebook, however, is that it introduces the technology that my generation thrives on into the equation. So, how does this foster more involvement within a university? Many of us know some form of the phrase, “It’s not about what you now, it’s who you know.” Well, considering most of us college students are on Facebook at least once a day, we are constantly receiving updates from university class pages, advertised campus events, organizational groups and peers constantly through our newsfeed. Consequently, if students see others in their network share information/evens they find to be in common or interesting, they’ll be more likely to like/join/attend those events and make friends. Thus by exposing commonalities and building community around the student population, Facebook fosters more student involvement within the university!

I love working RoomSync because I feel we realize this rising trend in World-Facebook integration; We try to understand its future implications in order to keep transforming and keep up with today’s fast-paced world.

Best Regards,

Emily

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College | Facebook | Higher Ed | Social Media | Technology

The Importance of Making Things Look Good

by Kevin 27. January 2012 09:54

Hello!

Kevin Wu here, with RoomSync! I am a student at the University of Florida, studying information systems and operations management. My projects here at RoomSync has ranged everywhere from making icons, business cards, and the like, to creating a new landing page for a client. I don’t really fancy having a concrete title, but a common theme for my working title is: "The person who makes everything look good."

My deep passion for design and aesthetics has been within me for quite some time; as a little kid, I used to draw Dragon Ball Z characters from video stills on my TV. After all, where is the value in something if it isn't functional and also aesthetically pleasing? I'm hoping here at RoomSync, I can add value through my design skills, whether it's decorating the office, creating business cards, or improving the RoomSync app user experience (commonly referred to UX in the tech world). I love the idea of diving into office design and functionality, even though I'm traditionally a Graphic Desginer.

Besides my fondness for design, I enjoy playing piano, guitar, sports, performing magic, and doing other fun things. I consider myself a lifelong learner who, from both professional and personal life expereinces, continues to enhance his skills and knowledge. We get true value from our experiences when we elegantly take the thought processes from one subject and apply it to a completely different area.  

They say, "You can’t teach an old dog new tricks." I urge you to prove this statement wrong by learning something new each day and taking on a challenge into your lifetime and building continuously on each of your experiences.

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College | RoomSync | Technology

Client Spotlight - University of Florida

by Anjali 20. January 2012 06:29
Once a month, we feature one of our fantastic clients to learn more about them and how they use RoomSync. Our thanks go out to Amy Jorgensen, Marketing Coordinator at University of Florida, for sitting down with us for this UF spotlight.

Amy Jorgensen, Marketing Coordinator at University of Florida 


Tell us about your journey to and experience within Higher Education

I was highly encouraged to start a career in higher education by my grandfather. He was the Director of the University of Connecticut Stamford campus and taught at UMASS Amherst. My aunt also teaches at the University of Hartford, so I guess you can say I was destined to start a higher ed career.

I spent about 10 years in the hospitality industry, working for companies like Disney, Universal Studios, and KSL Recreation. I had recently returned from working at Universal Studios Japan when I decided to return to college. I was offered a position as a secretary at UF, and knew that I had to live in the Gator Nation.

Coming to UF is the best decision I have ever made. The Department of Housing and Residence Education is one of the best work environments I’ve ever encountered. After the secretarial position, I worked in the UF College of Medicine and even took a brief position at Disney in Internal Communications and Marketing, before the Department of Housing called me back for my dream job and I very happily found myself back in Gainesville

My experience with the University of Florida has been incredibly rewarding. The Department of Housing and Residence Education supported my efforts to finish my degree. In addition, I work with one of the best teams in the country and am very lucky to have such a great boss. Our Associate Director, TJ Logan, is one of the best bosses I've ever had - very supportive and motivating. I definitely recommend working at the University of Florida, especially the Division of Student Affairs.

So now you are Marketing Coordinator at UF Housing & Residence Education, what is UF's social media presence, what is your strategy?

We had around 1400 Facebook fans when I started, and now we’ve grown to just little under 5400. While this is important, I think it’s important to also measure success through consumer engagement factors: page views, interactions, comments, and posts. All the fans in the world don't matter if they're not engaged, interested, and ready to share your information.

Some of Facebook.com/UFHousing 2011 highlights include 182 comments in one day, almost 6000 weekly active users, and nearly 390,000 Facebook page views in only one month. That many page views was very exciting! In comparison, our website had about 800,000 page views in a whole year - so to obtain almost half that in one month was very exciting! For more strategy, you can check out the presentation on social media I did at the ACHUO-I Business Conference.

I believe that RoomSync can be a significant component of enriching our consumer engagement. It is also a tremendous customer service tool, and a fantastic amenity that any higher education housing facility should consider!

What were the biggest challenges in roommate assignment for UF housing before RoomSync?

We think it's very important for students to choose their roommate. This way, students can have a more positive experience because they feel empowered.

UF is one of the select few universities that allows its students to choose their room and roommate during the assignments process. Early applicants can hold a space for a roommate that they find through social media, RoomSync or someone they knew from high school. Building students into the process and allowing them to to have choices can greatly increase customer satisfaction.

According to TJ Logan, staff noticed a reduction in roommate conflicts and in problems related to room transfers. Students hold themselves more accountable when they choose their own roommates and they learn how to compromise.

So what would you say is the most effective way of getting the word out to students so they are excited and use RoomSync?

I think the best way is through social media. Many students don't pay attention to emails anymore. For the younger generation, it’s all about texts and social media. Begin with email and include all the information; then send a reminder email a week or month later.

Tell us about the growth of the RoomSync network.

The growth at the University of Florida has been quite positive! Our first year had about 1300 users and the second year grew to 3300 users. We have about 7500 undergrads living in campus housing, so it’s pretty great when half are using RoomSync. About 80% of users are first-year students and even for those who didn't find their roommate, RoomSync provides a great opportunity to build community before students are even on campus.

Now for some fun questions. What is your favorite movie?

Splash, 1984. Tom Hanks, Daryl Hannah, Eugene Levy, John Candy. How could you not love this movie?!

Who is your favorite musician?

Pre-1990 Michael Jackson. Off the Wall always gets me going! I’m also a big fan of Journey, Aerosmith, and other classic rock.


U.S. Colleges Support Students Deprived of Education in Iran

by Niaz 18. January 2012 11:42

Here at RoomSync, we take education and student success seriously. Below is a glimpse into the world of educational oppression and what higher ed institutions in the US, including two of our own clients, are doing about it.

Imagine if you were teaching a class and suddenly the police barged in and took you to jail. That is what a religious minority in Iran has to be careful of.

A video called Education Under Fire (EUF) tells the story of Baha’i youth in Iran who are banned from college and arrested just because of their religious beliefs. The Baha’i Institute for Higher Education (BIHE) was created to give those students a chance for a better future.

The showing of the video is slowly spreading to colleges all around the United States. It has already been shown at Columbia, M.I.T., University of Oregon, Boston University, Harvard and Wheelock College. I am lucky enough to be involved in the showing at the University of Florida this semester, and one of my close friends is also organizing a showing at Temple University.

When I heard about this video last semester, I was amazed at all the talk this video started. If these well-known colleges in the US are supporting it, then it must be a big deal and having this type of involvement from influential institutions means a greater chance for positive change. Harvard already announced that it will now accept credit from the BIHE, which is a huge step forward.

These innocent youth and professors are in need of support from everyone. You can help by signing the "Drive to 25" petition to Iranian officials to end persecution of the youth and BIHE. To take action and learn more, visit www.educationunderfire.com.

Thank you guys for helping out!

-Niaz

 

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College | Higher Ed