RoomSync: Finally Famous

by Vanessa 16. February 2012 11:49

Hey everyone! I'm Vanessa Varela, but you can call me Madame Director.

I'm in charge of all videography for RoomSync, and I'm especially excited right now to not only be composing my first blog post (yipee!) but to also introduce the first installment of a documentary series on RoomSync.

The powers that be requested that I capture the various aspects of RS' work culture which sets it apart from conventional businesses - the ones where everyone sits at a cubicle in two-inch heels, belts, ties, and all other manners of discomfort, and where eating lunch is practically shameful. 

In this first episode, you'll learn who we are, why we are, what we aspire to achieve, and how each of us contributes to the continuous growth of this awesome company. Enjoy the show!

 

Tags:

Higher Ed | RoomSync | Social Media | Technology

Scared of Monster Roommates? RoomSync to the Rescue!

by Emily 6. February 2012 20:01

We've all heard or seen "What Not To Do" examples; but how about one leaning towards the last things you want in a roommate? In the video below, College Humor jokes about The Six Monster Roommates you could have in college. We are all different and everyone has a match; RoomSync helps you find yours whether you're a Zombie, Ghost, Vampire, or other. 

 

 

Instead of giving the vampire a call, maybe you should just use RoomSync!

 

Best,

Emily

Tags:

College | Roommate Matching | RoomSync

Can Facebook Increase Student Engagement within Their University?

by Emily 27. January 2012 20:44

Dr. Reynol Junco has been featured in USA Today, The Huffington Post, The Florida Alligator, Higher Ed Morning and many other publications for his studies on social media’s effect on college students. In January of 2009, Junco's book, Using emerging technologies to enhance student engagement. New directions for student services, was published. Within these pages, Junco employs the theories of Alexander Astin and Vincent Tinto strengthen his theory that student involvement on Facebook and other social mediums can lead to increased engagement within their college.

As a business student, I know that communication skills top the job requirement list, and although the way I communicate on Facebook isn’t necessarily how I would conduct myself in an interview, I’ve been able to use Facebook to communicate effectively with university entities and integrate myself into the college experience. The ease of communication increases exposure and facilitates higher student involvement with on-campus opportunities. For example, as written in Chapter 2 of Junco’s book, “Facebook has the capacity to help create small communities within large institutions, making students more comfortable and connected (Read, 2004).” In my first semester, I enrolled in a class designed to create this intimacy through small class numbers and group activities. Unfortunately, the experience was not successful mainly because I, as well as many of my classmates, viewed the class as just that – another class.

What’s different about Facebook, however, is that it introduces the technology that my generation thrives on into the equation. So, how does this foster more involvement within a university? Many of us know some form of the phrase, “It’s not about what you now, it’s who you know.” Well, considering most of us college students are on Facebook at least once a day, we are constantly receiving updates from university class pages, advertised campus events, organizational groups and peers constantly through our newsfeed. Consequently, if students see others in their network share information/evens they find to be in common or interesting, they’ll be more likely to like/join/attend those events and make friends. Thus by exposing commonalities and building community around the student population, Facebook fosters more student involvement within the university!

I love working RoomSync because I feel we realize this rising trend in World-Facebook integration; We try to understand its future implications in order to keep transforming and keep up with today’s fast-paced world.

Best Regards,

Emily

Tags: , , ,

College | Facebook | Higher Ed | Social Media | Technology

The Importance of Making Things Look Good

by Kevin 27. January 2012 09:54

Hello!

Kevin Wu here, with RoomSync! I am a student at the University of Florida, studying information systems and operations management. My projects here at RoomSync has ranged everywhere from making icons, business cards, and the like, to creating a new landing page for a client. I don’t really fancy having a concrete title, but a common theme for my working title is: "The person who makes everything look good."

My deep passion for design and aesthetics has been within me for quite some time; as a little kid, I used to draw Dragon Ball Z characters from video stills on my TV. After all, where is the value in something if it isn't functional and also aesthetically pleasing? I'm hoping here at RoomSync, I can add value through my design skills, whether it's decorating the office, creating business cards, or improving the RoomSync app user experience (commonly referred to UX in the tech world). I love the idea of diving into office design and functionality, even though I'm traditionally a Graphic Desginer.

Besides my fondness for design, I enjoy playing piano, guitar, sports, performing magic, and doing other fun things. I consider myself a lifelong learner who, from both professional and personal life expereinces, continues to enhance his skills and knowledge. We get true value from our experiences when we elegantly take the thought processes from one subject and apply it to a completely different area.  

They say, "You can’t teach an old dog new tricks." I urge you to prove this statement wrong by learning something new each day and taking on a challenge into your lifetime and building continuously on each of your experiences.

Tags:

College | RoomSync | Technology

Total Artistic Freedom

by Diana 20. January 2012 10:14

The words "You have total artistic freedom," make me happy. It’s the kind of happy that makes me excited.

Art is a complicated thing to define, understand and fabricate into something tangible. "Total artistic freedom," means the possibilities to make something expressive, funky and, of course, aesthetically pleasing, are endless. When I was given total artistic freedom to redecorate the RoomSync office, every wall became a blank canvas, and I take blank canvases very seriously.

For my first project I wanted to dive right in to these possibilities so I created home-made wallpaper.

Let me explain. We have a main wall with two large dry-erase boards where we brainstorm and flesh out our ideas. In other words, this is where the "magic" happens. Below the boards there is a space large enough for some design, but not big enough for a masterpiece. RoomSync had a couple boxes filled with postcards and through some cutting, pasting, and a lot of tape, the birth of the RoomSync wallpaper took shape. I won't bore you with the details of design and execution, but basically, in a week the office went from a lot of blank walls to an inspiration and idea-fostering office.

RoomSync's environment allows for creativity, new ideas, and forward thinking to flow. Every task here is a blank canvas that we are always working to innovate and improve for our clients.

Keep it artsy,

Diana

Tags: , , ,

Innovation

My Favorite SOPA Website Protest

by Rob 20. January 2012 08:29

Yesterday was a very interesting day for the Internet.

The Stop Online Piracy Act (SOPA) is a U.S. House bill to fight online trafficking in copyrighted intellectual property and counterfeit goods. While the bill has good intentions, it poses a serious threat to emerging startups as well as established websites such as YouTube, Wikipedia and countless others.

To this end, a coordinated day of protest among websites occurred on January 18th, where each company took their own spin on how to let visitors know of the threats that SOPA presents. TechCrunch compiled a list of top onilne SOPA protests, which were particularly extensive and interesting.

While there were some memorable ones and also a few that were very effective in getting the point across, my favorite was done by The Oatmeal. Granted that the comic is a bit immature, you have to admit that it explains the risks that SOPA represents beautifully.

I believe that the best way to get through to most people about important issues is with humor. That is why I watch The Daily Show every day, because they deliver important news through the lens of comedy. It makes me more receptive and wanting to know what is going on in Iraq or what stance Ron Paul is taking on foreign policy.

What is the best SOPA protest website that you saw? Leave a comment below and let me know! 

 

Tags:

Innovation | Technology

Client Spotlight - University of Florida

by Anjali 20. January 2012 06:29
Once a month, we feature one of our fantastic clients to learn more about them and how they use RoomSync. Our thanks go out to Amy Jorgensen, Marketing Coordinator at University of Florida, for sitting down with us for this UF spotlight.

Amy Jorgensen, Marketing Coordinator at University of Florida 


Tell us about your journey to and experience within Higher Education

I was highly encouraged to start a career in higher education by my grandfather. He was the Director of the University of Connecticut Stamford campus and taught at UMASS Amherst. My aunt also teaches at the University of Hartford, so I guess you can say I was destined to start a higher ed career.

I spent about 10 years in the hospitality industry, working for companies like Disney, Universal Studios, and KSL Recreation. I had recently returned from working at Universal Studios Japan when I decided to return to college. I was offered a position as a secretary at UF, and knew that I had to live in the Gator Nation.

Coming to UF is the best decision I have ever made. The Department of Housing and Residence Education is one of the best work environments I’ve ever encountered. After the secretarial position, I worked in the UF College of Medicine and even took a brief position at Disney in Internal Communications and Marketing, before the Department of Housing called me back for my dream job and I very happily found myself back in Gainesville

My experience with the University of Florida has been incredibly rewarding. The Department of Housing and Residence Education supported my efforts to finish my degree. In addition, I work with one of the best teams in the country and am very lucky to have such a great boss. Our Associate Director, TJ Logan, is one of the best bosses I've ever had - very supportive and motivating. I definitely recommend working at the University of Florida, especially the Division of Student Affairs.

So now you are Marketing Coordinator at UF Housing & Residence Education, what is UF's social media presence, what is your strategy?

We had around 1400 Facebook fans when I started, and now we’ve grown to just little under 5400. While this is important, I think it’s important to also measure success through consumer engagement factors: page views, interactions, comments, and posts. All the fans in the world don't matter if they're not engaged, interested, and ready to share your information.

Some of Facebook.com/UFHousing 2011 highlights include 182 comments in one day, almost 6000 weekly active users, and nearly 390,000 Facebook page views in only one month. That many page views was very exciting! In comparison, our website had about 800,000 page views in a whole year - so to obtain almost half that in one month was very exciting! For more strategy, you can check out the presentation on social media I did at the ACHUO-I Business Conference.

I believe that RoomSync can be a significant component of enriching our consumer engagement. It is also a tremendous customer service tool, and a fantastic amenity that any higher education housing facility should consider!

What were the biggest challenges in roommate assignment for UF housing before RoomSync?

We think it's very important for students to choose their roommate. This way, students can have a more positive experience because they feel empowered.

UF is one of the select few universities that allows its students to choose their room and roommate during the assignments process. Early applicants can hold a space for a roommate that they find through social media, RoomSync or someone they knew from high school. Building students into the process and allowing them to to have choices can greatly increase customer satisfaction.

According to TJ Logan, staff noticed a reduction in roommate conflicts and in problems related to room transfers. Students hold themselves more accountable when they choose their own roommates and they learn how to compromise.

So what would you say is the most effective way of getting the word out to students so they are excited and use RoomSync?

I think the best way is through social media. Many students don't pay attention to emails anymore. For the younger generation, it’s all about texts and social media. Begin with email and include all the information; then send a reminder email a week or month later.

Tell us about the growth of the RoomSync network.

The growth at the University of Florida has been quite positive! Our first year had about 1300 users and the second year grew to 3300 users. We have about 7500 undergrads living in campus housing, so it’s pretty great when half are using RoomSync. About 80% of users are first-year students and even for those who didn't find their roommate, RoomSync provides a great opportunity to build community before students are even on campus.

Now for some fun questions. What is your favorite movie?

Splash, 1984. Tom Hanks, Daryl Hannah, Eugene Levy, John Candy. How could you not love this movie?!

Who is your favorite musician?

Pre-1990 Michael Jackson. Off the Wall always gets me going! I’m also a big fan of Journey, Aerosmith, and other classic rock.


U.S. Colleges Support Students Deprived of Education in Iran

by Niaz 18. January 2012 11:42

Here at RoomSync, we take education and student success seriously. Below is a glimpse into the world of educational oppression and what higher ed institutions in the US, including two of our own clients, are doing about it.

Imagine if you were teaching a class and suddenly the police barged in and took you to jail. That is what a religious minority in Iran has to be careful of.

A video called Education Under Fire (EUF) tells the story of Baha’i youth in Iran who are banned from college and arrested just because of their religious beliefs. The Baha’i Institute for Higher Education (BIHE) was created to give those students a chance for a better future.

The showing of the video is slowly spreading to colleges all around the United States. It has already been shown at Columbia, M.I.T., University of Oregon, Boston University, Harvard and Wheelock College. I am lucky enough to be involved in the showing at the University of Florida this semester, and one of my close friends is also organizing a showing at Temple University.

When I heard about this video last semester, I was amazed at all the talk this video started. If these well-known colleges in the US are supporting it, then it must be a big deal and having this type of involvement from influential institutions means a greater chance for positive change. Harvard already announced that it will now accept credit from the BIHE, which is a huge step forward.

These innocent youth and professors are in need of support from everyone. You can help by signing the "Drive to 25" petition to Iranian officials to end persecution of the youth and BIHE. To take action and learn more, visit www.educationunderfire.com.

Thank you guys for helping out!

-Niaz

 

Tags: , ,

College | Higher Ed

Client Spotlight - Temple University

by Rob 7. January 2012 08:56

We are starting a new series of blog posts featuring our fantastic clients to learn more about them and how they use RoomSync. Thanks to Sean Killion, Assistant Director for Assignments & Billing and Temple University Housing and Residential Life, for being our very first interviewee! 


How did you get involved working in higher education, and specifically, Temple Housing?

I went to Philadelphia University for business. I spent 6 years in advertising and marketing then went back to school for long-term career opportunities. I earned my MBA while working in Business Services in the Housing Department at LaSalle University. It was during this time that I switched from the business world to the higher education world. In March 2007, I left LaSalle for Temple University.

 

What unique things have you done in the past 5 years at Temple?

Residential Management Systems (RMS)

At Temple we had a homegrown system but in past three years, we moved from our IBM Mainframe, implemented an ERP system called Banner, and now use Residential Management Systems. Using the RMS StudentWeb Self-Assign, we can give students more flexibility in choices and inform them about the resources available to them earlier.

Roommates

Three or four years ago we were looking to satisfy our need to inform students about resources and technology for roommate selection. We have been with RoomSync for two years now thanks to their RMS partnership.

Housing on Demand

At Temple University, we’ve created “Housing-On-Demand,” a homegrown internal web application that gives students a user-friendly format to more easily communicate with the Residential Life Department. It consists of about 20 different apps including those specially tailored for students staying over breaks or moving onto campus early.


What does Temple University's Housing and Residential Life's social media presence look like now?

We use RoomSync to ease roommate selection and we have a Facebook fan page. We are mainly a resource for students to provide information about their interests on the fan page, however, in the coming fall semester we are planning to engage more people by running our Annual Room-Decorating Contest through Facebook.


How did you hear about RoomSync?

We were using RMS but were looking for more roommate-matching solutions. RMS recommended RoomSync because you specialize in this area. In addition, your application is integrated into Facebook so students didn’t need to go through a whole new system just for housing. 


What have you found to be the most efficient and effective way to inform students about RoomSync and get them to use the application?

We combine promotional mix strategies to get the word out about RoomSync and the entire housing selection process. We issue publications to provide concise information to students and communicate electronically through links on our Facebook fan page and emails. Specifically at Temple, we have direct marketing opportunities like our open house program where students signing up on campus receive tutorials on our systems.


Would you say there is a time commitment?

From my understanding, the set-up process was very easy with sharing interfaces and it basically manages itself. RoomSync makes my job a lot easier because the students have been given that opportunity to feel good about whom they are matched up with.

 

Before RoomSync, did you experience a lot of Facebook related calls from students/parents about their roommate assignements?

Yes, we saw The Facebook Effect*!


After the implementation of RoomSync, did you see a change in the number of Facebook-related calls?

RoomSync definitely drastically reduced the amount of calls and complaints. With RoomSync, we provide more information for our students to make them more informed consumers. It also helps to deflect complaint problems. If a student chooses not to use the resource, they should be ok with getting a random roommate.


What percentages of your students currently use or have used RoomSync within the past year?

We only upload our system with people who have made the commitment to live on campus with their housing deposit to target eligible potential roommates. Temple had 806 freshmen users this past year with a total of 25,183 visits (Approximately 31 visits per user to the application).


What shifts have you seen in time spent on and frequency of roommate conflict, room changes, and complaints, etc.?

Roommate conflicts due to random matching at Temple have definitely decreased with the increased use of RoomSync as an information tool.

 

On a different note, what is your favorite movie? 

I love so many, but if you're going to make me narrow them down, you should at least say favorite per genre! Star Wars, The New Hope”


What is your favorite musical artist? 

Again, so many on my iPod. But I'll go with the Beatles and Eric Clapton.

 

 

Additional Resources:

Sean Killion Biography

Temple University Residential Life Fan Page

*The Facebook Effect: Receiving a number of calls from randomly matched roommates dissatisfied after looking at their future Roommate’s Facebook profile 

 

Tags:

Facebook | Social Media

Tis the Season for Syncing

by Anjali 21. December 2011 09:49

Happy Holidays from RoomSync!


Still stuck in the office? So are we! Take a break and enjoy this little holiday video we threw together for your viewing pleasure.


Starring (starting top left, counterclockwise): Ariel, Anjali, Michael, Alex and Rob


Merry Syncing,
The RoomSync Team

PS. Our hard-working RoomSync elves have been slaving away in their workshop on the new RoomSync mobile app, which will be debuting in early 2012. Look out for an announcement, complete with more details, coming soon!

Tags: ,