1. March 2012 10:13
I didn’t formally introduce myself. My name is Niaz, and I’m the social media manager (or ninja) at RoomSync.
I want to talk about everyone’s new favorite website: Pinterest. In the past few months, Pinterest has been slowly taking over my Facebook newsfeed. No, I’m not an active user, but I do enjoy reading some of the funny pictures that my friends post.
When I first heard about companies using Pinterest as another media outlet, I thought it was a horrible idea. How are they going to reach their audience through “pinning” pictures? I couldn't make sense of it until I read a blog post from Higher Ed Live called “Best practices for Pinterest in higher education.”
I learned that Pinterest can be integrated with other social media sites from the article. For example, companies can share pictures they have on their Pinterest boards with Facebook instead of posting them on Facebook which will bring traffic to their pin boards. This sounds like a pretty fun and creative idea to me. I think the most important thing to remember is to maintain your brand’s image and Pinterest diversifies that brand by showing another side of the company.
The article puts this adversitement of brand diversity quite nicely by saying,"Pinterest may be the first and only social media platform where you should routinely promote messages like 'This desk lamp would look GREAT in a dorm room' and 'This Drake blue tie would add oomph to your next business presentation.' It works because you’re doing more than promoting a lamp or a tie: You’re giving your audiences inspiration for how they can fit into, and reflect, the brand culture.”
Maybe this will be my new project for RoomSync? We’ll see!
Until my next post,