This post was originally published on Higher Ed Live. Find out more about roommate matching software.

TJ Logan, University of Florida Associate Director of Housing for Administrative Services, and Robert Castellucci, President & CEO of RoomSync, join the show to discuss how University of Florida has used a Facebook-based roommate matching tool to reduce conflict and increase student satisfaction and success.

In an industry often obsessed with Likes and Retweets, Facebook-based roommate matching is shaping up to be one of the single strongest example of social media ROI in higher ed.