Meet The Team
Co-Founder, President & CEO
Rob leads the RoomSync team in empowering roommate choice. Rob has 6 years of experience in student housing and has presented on the topic of roommate compatibility at ACUHO-I conferences since 2011. He is a frequent guest lecturer at the University of Florida on the topic of entrepreneurship and, when not at work, Rob is dancing salsa or teaching free classes at UF's Gator Salsa Club. He graduated with a marketing degree and a Master of Science in Entrepreneurship from the University of Florida.
Co-Founder & VP of Technology
Alex is the lead developer at RoomSync. Focused on strategic development issues and application functionality, he leads the way for the specification and implementation of major updates and new features. Prior to RoomSync, he worked at Microsoft and held roles in web and IT administration for various clients. Alex received his formal technical training from Duke University, with a dual-degree in Electrical and Computer Engineering and Computer Science, later returning for his Engineering master's.
Michael helped transition RoomSync from idea to reality by assembling the founding team. Using the business, programming and design skills he acquired in his previous web consulting company, Michael is able to bridge the gap between business and application development. Michael received a BA in Business Administration from the University of Florida and continued his education by completing a joint JD/MBA program.
Co-Founder & VP of Information Security
Ariel is in charge of Information Technology for RoomSync. Ariel maintains the security of the servers and works with the development team to ensure the integrity and functionality of our data. Ariel previously worked with Rabinovici & Associates ensuring the security of client servers, including the servers of noted companies like Kodak. While at RoomSync, he has advanced his security knowledge by completing a dual-degree program from Emory University and Georgia Institute of Technology.
VP of Marketing
Tracy guides RoomSync's marketing and thought-leadership activities. Tracy has experience in marketing, content creation and product development for technology-based companies that offer B2B and B2C products. She enjoys speaking about and educating others on traditional and new media marketing techniques and is a two-time University of Florida graduate with a Bachelor of Science in Journalism and a Master of Science in Entrepreneurship.
Campus Affairs Ambassador
Howie comes to RoomSync with more than 35 years of experience in building marketing value for his vast network of affiliated colleges and universities. He has helped several companies understand the college market through his consulting company Collegiate Express. Howie's main interest at RoomSync is expanding campus relationships and demonstrating RoomSync's real-world in the industry. He also is a key element and resource in RoomSync's continued thought leadership.